Tuesday, March 10, 2009

Borders

The economy sucks and our President, well...he remains in question. Less importantly Borders is dying...with their stock at 50 +/- cents and a recent layoff of 742 jobs nationwide (see here), one can only wonder not "if" but "when" will Borders close. Now this dear store, so very close to my heart on the cusp of ruins make me wonder how could this happen and what will happen a few months down the line. I'll probably never know why they're dying, however, Borders is the bookstore version of Walmart and Starbucks; look around the corner and you'll find one, and when in doubt drive 10-15 minutes and you'll find another one, and don't forget that they have a store in pretty much all the malls. Over extension is my guest. They look great, have great prices, but like many things that die, there image was a giant smoke screen. "Smoke and Mirrors" as my ex-coworker described New York, and Borders is not an exception.

I just can't believe how a company that has celebrities galore at their stores, the best prices, and the most amount of stores is dying!!! It sucks, especially since Borders is one of those stores that you can spend lots of money in and not feel too guilty for indulging in their products. But it's also good, finally those small businesses like "A shop around the corner (if it existed, from You've got Mail)" or the "Strand" can clear that giant shadow Borders puts up. This Bookstore version of Walmart and Starbucks won't kill more small charming local bookstores, that is....once it's dead.

To the death of Borders!!!




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